Skills Sets
Web Site Publishing: Word Press, HTML, FTP, SEO, CSS, PHP, UI/UX
Digital Marketing: Ad Copy Writing, Branding, Facebook Advertising & Pages, Google Adwords, Adsense & Web Analytics, Hootsuite, Logo Design & Direction, Market Research & Analysis, Twitter, Yoast SEO, Writing & Executing Marketing Plans
Photography: Digital Photography with SONY H20
Video Production: Final Cut Pro, iMovie, Digital Video Shooting/Recording, Video Direction
Publication/Graphic Design: Photoshop, Newsletter Design, Illustrator
News Writing & Editing Skills: Knowledge of AP style, Researching, preparing questions, uncovering the unasked important questions, and interviewing sources, Exceptional proofreading and fact-checking. Recruiting, mentoring, managing writers/bloggers, Writing for SEO, Interviewing, Writing, Editing, Public Affairs, Political Reporting, PR Writing, Press Releases, Investigative Reporting, Writing for the Web and Print.
Radio: Production, On-Air Announcing, Writing Radio Copy, Linear Tape Recording & Playback, Monitoring & Recording incoming satellite feeds, ENCO DAD Pro, SoundForge, Telos, Audacity
Computer Skills: PC, Apple, Microsoft Word
Organize:
Marketing & Communications Strategy Skills
Managing marketing and communications aligned with organizational mission, vision, values, strategic plans, events, and activities.
Maintaining Consistency with Branding, Messaging Priorities, and Content Management
Internal & External Communications
Social Media Management (Facebook, Twitter, Google+, etc.)
Social Media Tools (Hootsuite)
SEO tools, principles, and practices, and writing for SEO.
Analytics – Google Analytics & Slimstat
Media Contact Development & Maintenance, Press Releases, PR Writing & Public Relations
Creating & Distributing Traditional Advertising – print, display, print newsletters.
Creating & Distributing Digital Advertising – Website, Facebook ads, Twitter advertising, and Facebook Fan Pages, Google Adwords, online calendars.
Public Speaking, Presentations, and Community Engagement.