Hudsonville Congregational UCC, Hudsonville, MI | November 2006 – August 2008
As the Outreach Director, I led a committee responsible for internal and external communications to promote events and build brand identity, based on focus group surveys and current events.
- Established and managed podcast program
- Wrote press release resulting in earned media in the Advance, a local community newspaper.
Can’t get to church? Plug Into Internet Podcast for Sermon
- Created the church website on WordPress with SEO, designed to reflect the color scheme of the new addition of the church. The version of the website I made is archived here.
- Utilized existing focus group research as well as did market research on area churches to identify Hudsonville UCC’s unique marketing position, and identified “Start Hope” as a theme for a marketing plan.