As a communication and marketing strategist, my approach is one that looks at the overall big picture, ensuring the finest detail is integrated into the brand and tone you want to convey and that will reach your target audiences for both external and internal communications.
Skills & Experience:
Managing marketing and communications aligned with organizational mission, vision, values, strategic plans, events, and activities.
Maintaining Consistency with Branding, Messaging Priorities, and Content Management
Internal & External Communications
Social Media Management (Facebook, Twitter, Google+, etc.)
Social Media Tools (Hootsuite)
Writing for SEO and using SEO tools
Analytics – Google Analytics, Slimstat, Quantcast, Alexa, Facebook Insights
Media Contact Development & Maintenance
Press Release Writing
Creating & DistributingTraditional Advertising – print, display, print newsletters.
Creating & Distributing Digital Advertising – Website, Facebook ads, Twitter advertising, and Facebook Fan Pages, Google Adwords, online calendars.
Journalism/Mass Communication BA earned at Olivet College, Class of 2011
Strategic Communications Portfolio