Facebook offers a feature called Instant Articles which is a mobile publishing format that enables news publishers to distribute articles to Facebook’s app. Publishers can sell and serve their own rich-media and display ads in Instant Articles and keep 100% of that revenue. To monetize unsold inventory, publishers can also display ads from Facebook’s Audience Network, with a 70% share of the revenues going to the publisher. Publications using the Instant Articles feature include The New York Times, Buzzfeed, NBC News and National Geographic. According Engadget, Facebook will begin offering a way for news publishers to create a paywall for Instant Articles. It will allowRead More →